AppleThe Apple StoreSwitch.MacQuickTimeApple SupportMac OS X
Hot NewsHardwareSoftwareMade4MacEducationCreativeSmall BizDeveloperWhere to Buy
Bruce Hornsby: Students Produce Concert DVD and DIRECTV Programs Bruce rehearsing
Bruce Hornsby performing at Villa Montalvo

Strategic Alliance
Products and services were provided for this project from the following companies:
Apple Computer
Atto Technology
DeepSouth Entertainment
Denis E. Kellman Esq.
Poskat Enterprises, Inc.
RCA Records-BMG
Seagate Technologies
Spring Communications
StorCase Technology Inc.
Villa Montalvo

For most students who aspire to video or film careers, making the jump from coursework to real-world production gigs is a quantum leap. But that's not the case in the Multimedia Studies Program (MSP) at San Francisco State University (SFSU), where students are producing a music video, a 5.1 Surround Sound DVD and a DIRECTV program of a concert performance by RCA Records artist Bruce Hornsby. The "Bruce Hornsby Live at Villa Montalvo" DVD is slated for release this fall by RCA Records-BMG, and a DIRECTV air-date is scheduled for September.

SFSU MSP Director of Intensive Programs Craig Abaya is overseeing his students' participation in the venture. "What's exciting is that this is a student-led initiative," says music business executive and producer Lana Posner of Poskat Enterprises, Inc., who worked with the Apple audio marketing manager to forge the consortium of musician, media companies and manufacturers. "It's really about the students and how they take this project and bring it to fruition in a real-life situation, where they can learn and grow and establish credentials by participating in a professional project."

Known worldwide for his breakthrough hit, "The Way It Is," Hornsby released his eighth album, "Big Swing Face," this June. The keyboard great then kicked off his U.S. summer tour with a two-night stand at Villa Montalvo Arts Center in Saratoga, California where student crews from the SFSU MSP convened to capture the action on both nights.

In the weeks to come, Abaya and his students will share their experiences on the Hornsby project, from pre-production planning and the concert shoot through video editing with Final Cut Pro and DVD authoring with DVD Studio Pro.

The Workflow
Setting the Stage
In the weeks before the Villa Montalvo concerts, Abaya and his team laid the groundwork for success.=
Planning process
Concert Shooting. Videographer Jarid Johnson offers tips from his 13 year experience.
Lights, Camera, Action
SFSU MSP students take the stage with Bruce Hornsby, during two long days and nights of production at Villa Montalvo.
Making the Cut
Student editors use Final Cut Pro to create "Bruce Hornsby: Live at Villa Montalvo" for DIRECTV.
Sticks and Stones

Logging and Editing.
Stay organized with these tips from the Hornsby project.

Keyboard Shortcuts.
Edit faster and look like a pro.

Audio Mixing
Sound Decisions
Wayne Pooley
"We have Macs everywhere," says Wayne Pooley, the chief audio engineer and technical director for Bruce Hornsby.
DVD Authoring

DVD Authoring
Using Apple's DVD Studio Pro, the Hornsby project is authored to DVD.

Video, Film, & Photography | Design & Print | Music & Audio | Web Publishing
Stories | Resources | Events & Seminars

Gray line

Contact Us | Privacy Policy
Copyright © 2002 Apple Computer, Inc. All rights reserved.